The City of Napa horizontal street banner program exists to support local business and non-profit community events within Downtown Napa. In the Fall of each year, the City opens reservations for the following calendar year. Reservations for a horizontal street banner are made on a first-come-first-serve basis.  Beginning Monday, October 2, 2017, the public will be able to apply for and reserve these banner locations for the 2018 calendar year.  


To be eligible for approval, banner messages must promote community events and events that are open to the public. All applications must comply with the banner program guidelines found here Banners may not be installed without first receiving both a banner permit.  If you have any questions about the eligibility of your banner messaging, please contact the City’s Economic Development staff for clarification.


At a minimum, horizontal banners spanning a City street shall meet the following requirements:

  • Designed with a minimum 16 oz. canvas or other approved material.
  • Contain a continuous ½” manila rope sewn into the edges with loops provided in the rope at each corner for the purpose of securing the banner in position.
  • A reinforced hem to include at least two layers along all sides and surrounding grommets at each corner. 
  • Banners proposed to extend across the street shall have a metal grommet every 12” - 18” across the top and a metal grommet at each corner.
  • No banner extending across the street shall exceed 4 ft. in height.  The typical size for a banner spanning a city street is 3’ in height and 20’ in length. 
  • Wind holes or flaps shall be provided on not less than one 6/10 of 1% of the banner area and said holes or flaps shall be not less than 6” in diameter.  As an alternative, one 12” by 12” wind hole or flap shall be installed for every eight (8) square feet of a banner proposed to extend across the street.
  • Banners shall be attached to overhead guy wires by using metal fasteners, spaced at intervals not exceeding 5’ apart.
  • The maximum time limit for banners spanning City streets shall be twenty (20) days. The banners shall be installed not more than ten (10) days prior to the event and shall be removed no later than five (5) days after the last day of the event.


The City provides a single location for the horizontal street banners, at Third Street and Burnell.


You may download or print your application by clicking here.  If you have any questions about this banner program please contact the City's Economic Development Staff at 707-258-7857.